PF Communication’s story is a familiar one. They contracted with a web marketing company who in turn farmed out the building of their site to a third-party freelance developer. The site was never completed, and the team was frustrated by the process. Too many times in this business the developer shifts all the burden of content development to the client. Clients are busy people who need us to solve their issues, not add to their workload. I was able to rescue prior editorial work done by the client and bring their web project back on track.